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为何第二杯咖啡半价？其中暗藏消费之道

Sand Zhu - October 6, 2017

对商家来说，第一个包子只是幌子，后面的四个包子，才使得他们最终拿下了所有的“消费者剩余”。包括第二杯半价的咖啡也是一样，第一杯的时候其实消费者内心还是愿意为它多花一点钱的，所以有了半价的第二杯，但是由于是第二杯了，消费者愿意付出的钱就少了，所以只能变成半价。

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Mike - September 18, 2024

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Mike - September 18, 2024